From ” cut cake ” event to talk about LED lighting marketing plan
Recent events make ” cut cake ” is prosperous, people of this high-handed way feel strong indignation, but also had to quietly endure this typical cheating behavior. However, this event is essentially reflects the social various similar marketing way, although not the sort of naked buy and sell, but the price hike, boat phenomenon is in a few.
Whether we are in shopping malls or walk in the street vendors, more or less have encountered such a situation, what in buying a commodity before, sellers say actually very vague, you also have to pay attention to these, but if you really want to buy when the heartbeat, discovered that this was not so, at this time with on the seller a speak sugared words like bombarded, bought, eventually turned to think, regret, this is typical of the perceptual consumption.
By a series of marketing case to extend to our LED lighting industry, consumptive crowd is not in the minority, however, is in this kind of consumer groups, our sellers how to grasp these potential customers, in marketing our own LED lighting products at the same time, and don’t let consumers feel, this is we should grasp, from the recent popular events ” cut cake ” we can summarize some good experience, let me say how we put our marketing, LED lighting good sell.
” Promote sales ” this concept word than when we are not familiar with, when we sell this a series of ” days “, “make”, ” and” have case, the customer is ready to place an order of payment, we should seize this good opportunity, the user is in the selected products to payment is to promote sales the best time. This time the user has to be persuaded by you, have your product to generate trust, if the business is a very good reason, many customers did not mind spending some money to buy a better or more products.
Improve sales in traditional business application is very wide, in fact most people go shopping have promoted sales experience. Enter the market, ask the salesman has, ask the salesman ‘s results often become the ape. For example, originally wanted to buy a one-door refrigerator customer very clearly what you want, budget has also been planned, being shilly-shally choose which brand, and finally with the salesman to confirm the price and warranty period, the salesman will usually recommend a two-door, imports of hungry, intelligent, even with TV refrigerator, in conclusion is the more expensive refrigerator. How many people have to recommend to you the cheaper option salesman?
So to enhance the sales must give reasons, can meet the demand. Must not be like ” cut cake ” incident, the consumer does not accept, but also imposed for. We should be flexible enough to say, such as customers, if buy the home refrigerator, more style, later home to add a child, have enough space to put food, etc., these reasons are certainly established, or customers will not only because of the salesman ‘s story is much money. If I am not a positive recommendation to the customer, the customer is buying a small refrigerator, and basically does not have not satisfied with the place. But if a salesman selling active marketing, additional cost is very low, only 5 minutes, the effect is very obvious, can make sales and profit growth of tens of percent even doubled. It is estimated that most people have such experience, especially to buy large furniture home appliance, originally the budget is 1000 yuan, into the store flowers are usually more than 1500 yuan, this upgrade sales methods have proved effective every time. If those who sell ” cut cake ” master can learn this marketing way, would not have been so many customer complaints.
As an emerging industry LED, future market is extremely impressive, many marketing plan also needs us to explore and discuss together, so that our LED lighting industry can slowly growing, so the achievement of our a truly green homeland.
